Cleveland Schools Cut Absenteeism With Marketing Campaign

Cleveland school officials say a marketing and incentive program has made a drastic difference in its attendance rates. The district presented the program to committee of the Ohio Board of Education Monday. The Cleveland Metropolitan School District started its “Get 2 School, You Can Make It” campaign in 2015 with the goal of changing the city’s culture around school attendance. Lorri Hobson, CMSD’s director of attendance, said before the campaign began, 44 percent of Cleveland students were chronically absent, or missed more than 10 days each year. Two years later, 30 percent of students fall into that category, getting more than 5,000 kids back on track. “When our scholars are absent for 1

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